Post by account_disabled on Mar 6, 2024 2:20:04 GMT -5
The bottle, which has the brand's name etched into recycled plastic, is part of Evian's effort to be completely circular by 2025.
When a plastic bottle ends up in a recycling plant, the label on it is usually not recycled. That's why Evian designed a new bottle that completely eliminates the label, with the brand name and other details engraved on the bottle itself.
The advantage of being label-free is that our new bottle is a circular packaging solution, meaning there is no waste and all plastic is kept in the economy.
Shweta Harit, vice president of global brands at Evian.
The brand aims to be totally "circular", with the goal of all its bottles being made from 100% recycled plastic by 2025.
The labels are made from a different type of plastic than the PET used in bottles. At recycling facilities, these are separated from labels and caps that are made from a third type of Chile Mobile Number List plastic. While the labels are technically recyclable, some facilities do not have the infrastructure to handle them; others don't bother.
Labels are removed or used to produce energy, this is a challenge that we as a brand are constantly working to solve. It took us almost two years to develop this innovation.
Shweta Harit, vice president of global brands at Evian.
The company had to ensure the packaging met quality and safety standards, while finding a new way to create the bottles. The logo is engraved at the stage where the plastic is molded into a bottle shape inside a container.
Evian will distribute this label-free bottle to select hotels, restaurants and hospitality establishments. The brand claims that it is a sustainable solution for e-commerce where there is no need for barcode labeling.
The bottle is made from 100% recycled plastic, with the exception of the cap. Still, the company's goal of being completely circular in every bottle it makes will be a challenge, as only about 10% of plastic packaging is currently recycled globally, and as demand for recycled plastic grows, the offer is limited.
We have been busy co-building effective, efficient and inclusive systems for collection and recycling with local governments in our different markets.
Shweta Harit, vice president of global brands at Evian.
Other brands have tried to increase recycling rates for years with little success, this is a big problem for anyone trying to achieve a circular system. While variations on disposable bottles like the new design could help, the bigger question is whether those bottles actually make it into the recycling process.
Brands are working on ways to address that issue, also addressing the source. Some are switching to other materials such as aluminum, which recycles faster than plastic. Others, including Evian, are taking the first steps to explore new business models for refilling systems that require reusable bottles, addressing the problem at a more fundamental level, before the disposable bottle even exists.
When a plastic bottle ends up in a recycling plant, the label on it is usually not recycled. That's why Evian designed a new bottle that completely eliminates the label, with the brand name and other details engraved on the bottle itself.
The advantage of being label-free is that our new bottle is a circular packaging solution, meaning there is no waste and all plastic is kept in the economy.
Shweta Harit, vice president of global brands at Evian.
The brand aims to be totally "circular", with the goal of all its bottles being made from 100% recycled plastic by 2025.
The labels are made from a different type of plastic than the PET used in bottles. At recycling facilities, these are separated from labels and caps that are made from a third type of Chile Mobile Number List plastic. While the labels are technically recyclable, some facilities do not have the infrastructure to handle them; others don't bother.
Labels are removed or used to produce energy, this is a challenge that we as a brand are constantly working to solve. It took us almost two years to develop this innovation.
Shweta Harit, vice president of global brands at Evian.
The company had to ensure the packaging met quality and safety standards, while finding a new way to create the bottles. The logo is engraved at the stage where the plastic is molded into a bottle shape inside a container.
Evian will distribute this label-free bottle to select hotels, restaurants and hospitality establishments. The brand claims that it is a sustainable solution for e-commerce where there is no need for barcode labeling.
The bottle is made from 100% recycled plastic, with the exception of the cap. Still, the company's goal of being completely circular in every bottle it makes will be a challenge, as only about 10% of plastic packaging is currently recycled globally, and as demand for recycled plastic grows, the offer is limited.
We have been busy co-building effective, efficient and inclusive systems for collection and recycling with local governments in our different markets.
Shweta Harit, vice president of global brands at Evian.
Other brands have tried to increase recycling rates for years with little success, this is a big problem for anyone trying to achieve a circular system. While variations on disposable bottles like the new design could help, the bigger question is whether those bottles actually make it into the recycling process.
Brands are working on ways to address that issue, also addressing the source. Some are switching to other materials such as aluminum, which recycles faster than plastic. Others, including Evian, are taking the first steps to explore new business models for refilling systems that require reusable bottles, addressing the problem at a more fundamental level, before the disposable bottle even exists.